FFKR Architects’ role in most Automotive Dealership Image Programs is to work with the Brand’s corporate Architect, the Dealership Owner and the General Manager to develop ground-up or renovation building plans that meet the needs of the dealership without diminishing the intent of the corporate image mandates by each Automotive Manufacturer. We incorporate the core design elements of each Brand’s image with the spatial needs and functions of the working dealership to create a unified and aesthetic facility that is comfortable for the Owner, the employees and most importantly, the customer. Exterior facades are adjusted to satisfy local building ordinances, yet maintain the brand image desired for the facility. Interior spaces and color palettes are designed and refined to fit the style of the individual dealership and enhance their customer’s experience. All of this is done while maintaining the Brand’s core values and the Owner’s budget and schedule.
The Larry H. Miller Lexus facility in Murray, Utah is a unique and custom showcase befitting the luxury automotive line. The one of a kind building boasts an exterior crafted from sleek bronze-tone aluminum and glass that is buttressed with rugged natural limestone. The showroom interior glows with natural wood paneling and polished stone tile floors. This facility blends the beauty and presentation of an art gallery with the industrial requirements of an automotive dealership.
Attention to Detail
State of the art service facilities are crucial to the success of the fixed-operations side of an automotive dealership. Efficiency in design, durable materials and the integration of the proper equipment is critical. FFKR prides themselves on paying attention to these details, even in an industrial space.
Providing the specific Dealership Image is crucial to the brand, but each facility design is unique to the Dealership Owner. Balancing the needs of the Owner against the requirements of the brand is an essential part of the services FFKR offers. The Liberty Toyota facility in Colorado Springs, Colorado balanced Toyota’s Image USA II brand elements to a stringent set of design guidelines required for the auto mall by integrating natural Colorado Red Sandstone at key locations across all the visible facades.
Bountiful Toyota in Bountiful, Utah (formerly Menlove Toyota) is a significant example of adapting a brand to a unique location. The long and narrow site, coupled with the Owner’s extensive and unique program resulted in a functional and flexible building. FFKR’s Interior Design team also enhances the Owner’s experience through diligent searches for alternative cost-effective materials and furnishing procurement assistance.
FFKR has experience working with most Automotive brands, and on renovations, adaptive reuse and new facilities. We also take change in stride; the Larry H. Miller Honda store in Murray, Utah underwent image package brand updates halfway through construction. FFKR worked with the Owner, the Brand and the General Contractor to determine how to best incorporate the newly designed brand elements at a minimal cost to the Owner. Even after the brand update, LHM Honda was one of the lowest-cost per square foot facilities in the LHM portfolio.
At times, we acknowledge that the building image has to be brand specific so that our clients can meet the requirements of their dealership agreements. Tim Dahle Nissan in South Jordan, Utah, was that type of project. Despite working with a challenging site, FFKR was able to assemble a brand specific store for the Dahle Dealership group, hitting or exceeding all of the customer touchpoints required by the Nissan brand.