170 South Main

The 170 South Main project is an extensive tenant improvement of the US Bank Building in downtown Salt Lake City. The project focused on the public spaces that the tenants and their clients used everyday. FFKR worked with them to review options that would affect not only the interior spaces, but the exterior presence of the building as well. The project consists of a new fitness center, new restroom and locker room facilities, new entrance vestibules and new façade treatments on the exterior. While respecting the original architecture, the project helps make the building fresh and current.

Working closely with the client, FFKR’s Graphics and Marketing Studio developed an updated logo and signage package for 170 South Main. We researched the history of the property, held visioning sessions with the building management, and designed a logo family that is functional and represents the buildings high standards. A complete signage package for the core building areas was designed using the logo as a guide.