Rockwell Point Apartments

Sole at Rockwell Point is a 500 unit apartment building designed to provide a home for tech industry employees. This amenity-rich development includes a rooftop pool, outdoor fitness area, fire pits, outdoor workspace, full fitness center, steam room, sauna, pool, spa, and a hidden speakeasy. The exterior design reflects the slick modern facades of buildings like Adobe and Podium while providing a place that feels like home.

FFKR took a unique approach to the design of this project. Starting with a complete branding process, our team worked with the owner to develop a target tenant mix, a targeted program, a unique design philosophy, and an inspired property name. This branding process laid out a map and narrative for our design to create a genuinely holistic approach from Branding to Interior Design and Architecture.