With several prominent commercial real estate properties in its portfolio, the client sought to establish a consistent, Class-A quality brand experience for their office towers. Developing the “At City Creek” experience for Key Bank Tower, World Trade Center Utah, and Gateway Tower West was the design initiative for our Commercial Interiors team. Each property varies in architectural style. Therefore, a “one-size-fits-all” approach to design was not the answer. Our team focused on the following areas to improve the office tower experience:
Concierge and Security Desk – the design moved the desk to a more prominent location in the lobby which improved access for visitors and increased security for tenants.
Lobby Lounge Area – for each tower, a comfortable space for visitors to gather before going through security creates a sense of belonging and welcoming.
Amenities – to stay competitive in the Class-A Office market, tenant amenities were evaluated and improved. New amenities are available to tenants only and include phone booths, training rooms, fitness rooms, and bike storage.
Our team developed a Brand Guideline through several workshops with the client to define the essential qualities and character. This document served as a brand design guide for the three office towers at City Creek and can be used by the client for future tenant improvements. Signage and wayfinding standards were also developed for the office towers.
World Trade Center
Concierge and Security Desk
A concierge and increased security experience were added to each lobby. The desk is centrally located between the City Creek Center food court and the secure elevator bay to the office tower. This open area is drastically changed from the previously closed, maze-like space.
The World Trade Center lobby renovation was inspired by the nearby City Creek and corresponding City Creek Center. The use of natural materials like wood and stone is accented by a dark blue color reminiscent of water.
Construction for the lobby was occurring during the height of the Covid-19 pandemic. A touch-free experience with card swipe entry, automatic elevators to designated floors, and touchless water fixtures were paramount in the design.
Tenant Amenity Spaces
Originally the amenity space was rentable square footage. The repurposing of this space for amenities attracts office tenants in a competitive market. Only tenants have access to the building’s fitness area with showers, lounge, privacy rooms, and multi-purpose room.
Key Bank Tower
Key Bank Tower office lobby is located off a busy city street. Adding the concierge desk increased security and provided information and services for tenants and visitors.
Adding a partial wall to the lobby entrance, the design team created a touchdown lounge or meeting spot outside of the building’s secure elevator bay.
Gateway Tower West
Consistency in experience was important across the three renovated lobbies. Similar to the other two, Gateway Tower West also incorporated a concierge and security desk.
Signage & Wayfinding
This lobby renovation extended to multiple floors. The inclusion of signage and wayfinding was critical for improving flow from the parking garage through the long corridors to office spaces. This lounge and meeting space is located adjacent to the elevator bay.